*Please submit your application in English*
The Global Alliance for Improved Nutrition (GAIN) is seeking a Senior Associate, Marketing and Promotion to develop and test ways to promote safe and nutritious vegetables at retail outlets relevant for low-income households. This role will be offered on a three(3) year fixed term contract, subject to availability of funding and will be based in Cotonou, Benin.
About GAIN
GAIN is a Swiss-based foundation that was launched in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people. In particular, we aim to make healthier food choices more desirable, more available, and more affordable. GAIN’s mission is to advance nutrition outcomes by improving consumption of nutritious and safe food for all people, especially those most vulnerable to malnutrition.
About the role
The Senior Associate, Marketing and Promotion will be part of a team that ensures coordination and cohesion among programmatic strategies, technical support and advice for the co-designing, implementing, and monitoring of marketing / demand generation strategies for the vegetable project in Benin and will support with integrating these with other components such as Supply and Enabling Environment.
The position holder will be responsible for providing marketing and promotion expertise and advice throughout the planning and design process for marketing / demand generation campaigns and strategies under GAIN projects in Benin. The Senior Associate, Marketing and Promotion will also work to convert market research into locally applicable solutions while demonstrating retail promotion expertise.
Key Responsibilities include.
- Provide marketing and promotion expertise and advice throughout the planning and design process for marketing / demand generation campaigns and strategies under GAIN projects in Benin.
- Select and manage the relationship with research, advertising, design, media and promotion agencies, review and develop relevant agency briefs.
- Manage agencies to implement and deliver various parts of the workplan, including supervision of agency’s’ work to ensure quality of deliverables, workflow for review of deliverables by relevant GAIN staff.
- Contribute to the review and development of the last mile distribution strategy and small retailer engagement, including suppliers, brokers, and promotion agencies.
- Work with technical reports (media coverage reports, retail sales reports, consumer. insight reports) & monitoring data to develop or revise strategies and prepare recommendations.
- Actively work on stakeholder mapping and management of key interest groups (SafeVeg, government, regulatory agencies and other government agencies on successful implementation of the programme.
- Organise and maintain frequent field visits to ensure that project progress is on track and the risk mitigation plan is up to date.
About you
The ideal candidate should have experience of promoting and working through different types of retail channels (i.e., retail, wholesale, B2B, direct consumer) prevalent in the country including with small retailers, demonstrate ability to interpret technical reports (media coverage reports, retail sales reports, consumer. insight reports) & monitoring data to develop or revise strategies and prepare recommendations.
The post holder should have proven experience in marketing or brand management, managing various types of agencies within Benin – creative, media, in-field promotion etc. and executing effective campaigns through them. Experience in marketing activities that addresses urban Bop consumer’s concerns and succeeds in increasing purchases will be an added advantage.
You should have a passion for designing elaborate marketing strategies that would create impact at consumer level. The candidate should have an education background in in communications and marketing management/ social science/ economics/business or related work experience.
About our offer
The starting gross salary on offer for this role is from XOF 10,157,532 – XOF 11,590,236 per annum, depending on experience. Other benefits are as attached below the job description.
GAIN has a fair and competitive salary structure that allows for annual progression subject to good performance. In addition, GAIN offers a total of 37 days holiday per year (including annual leave, public holidays and additional office closure days), an attractive pension scheme and competitive insurance cover including health, travel and life assurance. We are committed to the health of our staff, especially in these challenging times, and have developed a programme of wellbeing that includes flexible and hybrid working, additional leave allowances, wellbeing days, mindfulness coaching and access to independent and confidential counselling.
GAIN also has a strong commitment to professional development. We will support you to grow in your career through both formal and informal training, and are committed to providing opportunities through internal recruitment, secondments, and promotion. All of this is delivered in a supportive and collaborative environment.
Our working culture and environment
We provide a flexible working environment that includes a combination of home and office working opportunities through our global hybrid working policy. This encourages our staff to have a healthy work-life balance and increases staff motivation, enriches employee wellbeing, and improves performance and productivity.
All of our positions are based in one or more of GAIN’s designated offices as stated on our job advertisements. Successful candidates will be based in one of GAIN’s country offices and must have the existing right to live and work within a reasonably commutable distance of the relevant city / cities in which the role is advertised. Please note, that GAIN does not sponsor working visas and relocations.
GAIN reserves the right to withdraw an offer of employment for candidates who are considered to ineligible under the above conditions during or after the recruitment process.
This advert closes on 3rd March 2023. Early applications are encouraged. GAIN reserves the right to close this advert early should we receive suitable candidates ahead of the closing date.
The Global Alliance for Improved Nutrition is committed to equality of opportunity and creating an inclusive environment where diversity is valued. We are keen to reflect the diversity of our society at every level within our organisation and therefore welcome applications from talented and committed people from all backgrounds, representing the diverse societies we operate in.
How to apply
To apply, please click on the following link: